When someone hears the name of your business, what immediately goes through their mind? Unique logos? Clever advertising taglines? Catchy jingles?  Today, customer loyalty is developed with much more than that. Our image is formed through the process of interacting with our existing customers and their guests and often has less to do with what we say about our companies and more to do with what our customers say and think about us.

Gober will pull together a variety of key branding considerations and apply them directly to funeral homes. He will look at each potential point of customer contact with our business and then delve into how each of these impacts our existing and potential customers. Gober will define the elements that comprise customer awareness and then examine them in depth, offering advice and examples of how to use techniques that have been successful in other businesses. He will also tackle each area from the perspective of how to differentiate yourself in your marketplace.